Articles that cover basic background information
<p>More often than not, we focus on the diffusion and adoption of innovation. We take the positive view. </p> <p>However, customers can, and do, resist innovations. And this resistance can range between passive and active resistance.</p> <p>In this article we look at what resistance is, why it occurs, and what we can do to minimise.</p>
You probably already have a sense that how a social system is connected alters the way, and speed, an innovation could diffuse. Welcome to the world of network topology. It offers the promise to discover influencers, groups of loosely connected adopter types, mavens, potential problem areas and more. Key take-aways Point 1 Network Topology Does […]
<p>Here we take a deeper look at the mathematics behind innovation diffusion - Bass' Diffusion Model</p> <p>Far from being boring, the maths helps us understand the split of innovators from imitators (so you can understand where to apply internal and external influence</p> <p>It helps us get better view of the size of Rogers' adopter types, rather than using just standard deviations. We can predict what the market sizes will be to help with logistics (in product innovation). Additionally, we can see the impact of multi-generations of innovation; and when best to launch</p> <p>And, it all is backed up by real life!</p>
<p>How do people find out about an innovation?</p> <p>It is via communication, through a network of people (and organisations). Technically this is called diffusion.</p> <p>I take a network first approach to exploring this question. Putting into context the well known adoption curve, crossing the chasm and the tipping point (where diffusion and adoption accelerates). And gives us insights into how to best position ourselves for diffusion success</p>
<p>It's useful to have some background on product-dominated innovation since service-dominated innovation is similar (yet with additional factors to address).</p> <p>In this article we look at: <ol> <li>how the roles, resources and value attributes of product innovation play out</li> <li>Rogers' adoptability/diffusion curve</li> <li>Moore's crossing the chasm</li> <li>Bass' adoption curve</li> <li>the factors that impact the speed of innovation adoption</li> </ol> </p>
<p>You may be surprised to learn that the service economy is around 80% of the economy in "developed" lands (already 79% in UK). And it is an economic segment that is increasing everywhere.</p> <p>I explore why we shift towards service dominant economies and the impact of that shift.</p> <p>Not least if that you need to think of innovation differently for the service world than you do at present</p>
What does our organisation look like when we have fixed the innovation problem? It is one where we have: enticed, enabled and enriched customers constantly increasing revenue year on year reduced costs of doing business enhanced social credentials happier executives and employees How can we achieve this? Create an Innovation Ambition for the company Align […]
<p>In our increasingly service based economies it is important to understand what services are.</p> <p>We gain this understanding by looking at services through academic definitions, marketing, and economic attributes, a continuum between gods and services and finally the logic behind services.</p>
<p>94% of executives are unhappy with innovation performance - and 54% of innovating companies struggle to bridge the gap between innovation and business. Why is that? And what does it mean?</p> <p>In this article we break down the problem to being one of wrong expectations, wrong approach, and wrong focus.</p>
