Your target market is a network. Can we take advantage of that network's structure to accelerate diffusion? Or can we make simple structure changes to get that acceleration?
We already have seen that diffusion is the spreading of a message through channels of a social system. In the news we always here of social media influencers, which are really individuals who have many people connected to them. And Gladwell talks of Mavens, connectors etc. The number of connections and their directions are just two metrics we can measure of a network. Others, such as density, weak ties, structural holes give us even more information about how well messages are likely to spread.
If we can find out a network's structure, perhaps we can engineer it to make things easier for us.
However, we might find it is easier to do this within organisations - where how people really connect is often different to the stated top down organisation hierarchy. But general public networks can be harder to understand