Innovation adoption is the act of individuals or organisations deciding and starting to use an innovation.
It is closely related to innovation diffusion - spreading knowledge about a particular innovation through a target market (social system / network). And is intricately linked to the often forgotten topic of innovation resistance. As well as having influences with change management, for example, the classic Kotter's 8 steps.
In this article, I explore two main topics.
First, what adoption means for individuals and organisations. Both from the classic product view, as well as for services and platforms (which need both sides of the platform to adopt). And using the perspectives of Rogers' adoption curve, Rogers' Innovation Adoption Decision Process (enhanced to see the role of innovation resistance).
And secondly, how we can speed up rates of adoption through Rogers' adoption variables.