Describes an imitation model to explain when two types of distinct market segments (innovators and imitators) are likely to make a first purchase of a product. This later evolves into Bass' Diffusion model for innovation.
Develops a growth model and theory for when a consumer makes their first purchase of new consumer products. This is now known better as Bass Diffusion Model. And it helps us with several questions about adoption, such as how many products should we produce per year; what are the true sizes of Rogers adopter types.
Includes an interesting resistance hierarchy Abstract: Although firms are faced by a large number of market introduction failures, research into a major driver of these failures, customer resistance to innovation, is surprisingly scarce. While most authors have investigated positive adoption decisions, this paper focuses instead on consumer resistance to innovation. The current study presents a […]
At heart this is a marketing book, with with the key concept that you need to build something which: * Entices
* Enriches your users. This is highly relevant to services and the concept of co-value generation.